INDUSTRY INSIGHTS
Video Content
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The Impact Cinematic Video Storytelling Will Have on Your Brand
Cinematic video storytelling is a form of video that emotionally resonates with your audience. Find out why your audience connects with it more and how it impacts the perception of your brand.
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On the Case: Creating a Case Study Video That Converts
We’re all obsessed with video content. A whopping 87% of marketers report that video content has helped their business increase sales. A key reason behind the growing popularity of videos is their ability to create a more engaging and immersive consumer experience. You can use video case studies to explain what your company can do…
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St. Louis Story Stitchers
Dedicated to preventing gun violence, the St. Louis Story Stitchers bring together talented BIPOC youth to create social change. However, in light of the COVID-19 pandemic, the collective shifted its focus to tackle a critical issue: disseminating accurate vaccination information among marginalized communities. Engaging conversations People of color have had their trust violated for centuries,…
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Class Is in Session: The Educational Video Production Guide
Before you start the production process of creating educational videos, you need to determine what type of video best aligns with your audience’s preferences and your company’s needs. Most educational videos fall into one of five categories, each fulfilling specific goals and getting your point across slightly differently.
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What You Can Expect From a Video Production Timeline
Video production timelines can be challenging to manage without a solid plan. Understand what goes into a video production timeline and what you can expect to encounter before the video is done.
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Transform Your Marketing Campaign With An Optimized Video Marketing Strategy
Videos help define a brand to prospective clients and employees. Finding a better video strategy can elevate your content – and the outcomes.